Interactive effects of intangible cultural heritage and tourism development: a study based on the data panel PVAR model and coupled coordination model

Abstract Exploring the coordination and analysis of intangible cultural heritage (ICH) and tourism development is a key issue in advancing cultural heritage and conservation in Chinese society. This paper employs panel data from 30 Chinese provinces from 2013 to 2022, utilizing the coupled coordination degree model and the panel vector autoregression (PVAR) model. In terms of provinces and regions, the data investigates the development relationship between intangible cultural heritage and tourism. The results of the study are: 1. The degree of coupling coordination between the two has shown an increasing trend over the ten-year sample data period. In 2021 and 2022, COVID-19 will have a stronger negative impact on the coupling degree. 2. The eastern coastal provinces of China, as well as the municipal areas, have a higher level of coupling coordination. Inland provinces, such as those in central and western China, exhibit relatively lower levels of coordination. The PVAR model data reveals a positive correlation between the interactions generated by intangible cultural heritage. The development of intangible cultural heritage has a particular impact on tourism. Intangible cultural heritage, in turn, depends on its own development. We should strengthen the development of intangible cultural heritage in the future. The study's findings provide theoretical references for the coordinated development of intangible cultural heritage and tourism in China.