Local Government Online Public Opinion Governance in the New Media Era Based on the Perspective of Public Crisis Management

The advent of new media has brought about convenient communication, but it has also posed challenges to the governance of social public opinion. This study analyzes the dissemination characteristics of network public opinion in the new media era, including its main types and basic features. It summarizes the various difficulties in the governance of government network public opinion at present, such as the relatively lagging legal construction, conservative governance concepts, the need to improve the ability to manage network public opinion, and the need to improve response mechanisms. It points out that these are the main reasons for the inadequate guidance of public opinion and governance by local governments at present. This study proposes that improving the construction of legal systems, innovating governance concepts for network public opinion, and improving guarantee systems are specific strategies to enhance the crisis response, public opinion governance, and guidance by local governments in the new media environment.