A Case of Greening the Sinulog Festival with The Plan-Do-Check-Act (PDCA) Cycle

Due to a considerable number of tourists coming in, the festival tourism industry faces environmental issues. With several stakeholders in the decision-making process at various levels of influence, coupled with the seasonality component of festivals, the complexity of managing these emerging environmental concerns exacerbates. This work contributes to the emerging literature of greening festival management by illustrating a case study of the Sinulog festival—one of the grandest festivals in the Philippines. The conditions experienced by the festival organization resonates with most festivals, at least in the Philippines. This case study assesses the compliance of the festival organization towards green management using the Plan-Do-Check-Act (PDCA) cycle. From those analyses, the findings show that the operations of the festival organization lack the green management agenda, and their view of such an agenda is myopic. The insights of the case, which also reflect most festivals, are crucial to green festival management.