Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity

Journal Article Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity Get access William O. Bearden, William O. Bearden Search for other works by this author on: Oxford Academic PubMed Google Scholar Randall L. Rose Randall L. Rose Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 16, Issue 4, March 1990, Pages 461–471, https://doi.org/10.1086/209231 Published: 01 March 1990 Article history Received: 01 January 1989 Revision received: 01 August 1989 Published: 01 March 1990