政治
业务
战略规划
服务(商务)
现实主义
现象
公共服务
公共关系
营销
政治学
量子力学
物理
文学类
艺术
法学
作者
Jean‐Émile Denis,Ann Langley,Daniel Lozeau
标识
DOI:10.1016/0024-6301(91)90026-k
摘要
This paper suggests that the difficulties associated with the application of formal strategic planning in public professional service organizations may have been underestimated in much of the literature. A survey of written strategic plans produced by Canadian hospitals showed that these plans were often heavily oriented towards expansion, ambiguous and rather loosely integrated, leading to questions concerning their realism and utility as a basis for strategic decisions. This phenomenon seems symptomatic of the complex (and often highly political) decision making environment faced by hospital administrators (and by managers of other professional service organizations such as universities and social service agencies). It is concluded that the benefits of formal planning may be different and less tangible for these organizations than for private business.
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