Product Category Familiarity and Preference Construction

Journal Article Product Category Familiarity and Preference Construction Get access Eloïse Coupey, Eloïse Coupey Search for other works by this author on: Oxford Academic PubMed Google Scholar Julie R. Irwin, Julie R. Irwin Search for other works by this author on: Oxford Academic PubMed Google Scholar John W. Payne John W. Payne Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 24, Issue 4, March 1998, Pages 459–468, https://doi.org/10.1086/209521 Published: 01 March 1998 Article history Received: 01 August 1995 Revision received: 01 April 1997 Published: 01 March 1998