Analysis of the Tiktok (China)'s Traditional Culture Communication Innovation

The Tiktok(China) started early and invested a lot in the field of traditional culture communication, by 2020.5,short videos on traditional culture have exceeded 65 million, with a cumulative play count of more than 16.4 billion times, which is the most impressive performance among all short video platforms.So, it's necessary to sort out and analyze the Tiktok(China)'s traditional cultural communication innovation, and study its content sources, theme types and innovation strategies,so as to bring inspiration to more short video platforms for traditional culture communication.