Research on the Application of Color Psychology in Fashion Design

With the continuous development of quality education and innovative education, psychology and art have organically achieved infiltration and integration. In this context, the article is based on color psychology and conducts in-depth exploration from the perspective of clothing art design. Using diverse methods and approaches, it systematically explores the main forms and value manifestations of color psychological expression. By flexibly applying colors, not only can the external manifestations of clothing be enriched, but also the diverse psychological and emotional needs of customers can be met. This to some extent enriches the knowledge framework of color psychology, and helps people have a more systematic and comprehensive understanding of clothing design, thinking about the value and function of clothing design from a new perspective. Based on this, the article first provides an overview of the development of color in both the East and the West, as well as the connotation and characteristics of color psychology. On this basis, it delves into the practical application of color psychology in clothing art design.