Visitors’ heterogeneous preferences for urban park management: The case of a city park in Oulu, Finland

Utilizing survey data collected using a combined travel cost – conditional behavior method, the aim of this study was to analyze the heterogeneity of preferences among the residents of a city in Finland for the services of an urban park and its stream network. More specifically, by analyzing different behavioral responses to potential changes in ecological, cultural, and commercial services, we identified different groups of visitors to the park with a latent class model. A notable result regarding the demand for services in different classes was that low-income people valued the park more than high-income respondents, making improvements in the park's recreational potential a successful social project. We found two latent classes, the main distinguishing factor of which was the preferences associated with increasing the number of events in the park. Adding events did not increase the benefits for the first class, but for the second class it did. In relation to class membership, if visitors usually visited the park alone or if they walked or cycled to the park, this increased the likelihood of belonging to a particular visitor group. In addition, we assessed how a possible increase in services affected the recreational value of the urban park for the city's residents. We found that both the total and net value for different urban groups depended on three factors, i.e., the number of visits, the recreational value of a visit, and the proportion of people in each visitor group. We also used the results of the study to assess the profitability of a construction and management project in the park and found that the project was socially very profitable. Although our study examined a specific park in Finland, its results could also potentially be used when planning the management of other urban parks.