Impact of Social Media on Student’s Academic Performance: A Study on Indian Education System

This research article is identifying the impact of online and social media platforms on student’s academic performance in Indian education system. While measuring the impact of online and social media platforms on academic performance, the personality trait of an individual learner and education levels have been considered as the moderating variables. For this research, analysis is restricted to measuring the impact for extraversion and introversion personalities only. Using ANOVA, the data were analysed to identify the influencing factors of social media impacting academic performance and how personality traits contribute to the overall academic performance of students at different education levels.