Consumer Search, Price Promotions, and Counter-Cyclic Pricing
广告
业务
营销
微观经济学
经济
产业组织
作者
Avery Haviv
出处
期刊：Marketing Science [Institute for Operations Research and the Management Sciences] 日期：2022-01-19卷期号：41 (2): 294-314被引量：9
标识
DOI：10.1287/mksc.2021.1327
摘要
Price promotions and countercyclical pricing are driven by consumer search. This explanation is tested using a dynamic, structural, and seasonal inventory model.
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