营销
广告
对话框
业务
联盟
相似性(几何)
品牌知名度
品牌管理
心理学
政治学
计算机科学
万维网
图像(数学)
人工智能
法学
作者
Miriam van Tilburg,Andreas Herrmann,Bianca Grohmann,Theo Lieven
出处
期刊:Marketing
[Verlag C.H.Beck oHG]
日期:2015-01-01
卷期号:37 (1): 5-13
被引量:5
标识
DOI:10.15358/0344-1369-2015-1-5
摘要
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
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