业务
基于资源的视图
适应(眼睛)
产品(数学)
背景(考古学)
衡平法
模式选择
资源(消歧)
订单(交换)
新兴市场
营销
产业组织
竞争优势
物理
公共交通
法学
古生物学
光学
生物
计算机科学
数学
计算机网络
政治学
财务
几何学
作者
Lina Hollender,Florian B. Zapkau,Christian Schwens
标识
DOI:10.1016/j.ibusrev.2016.07.003
摘要
Firms’ foreign market entry mode choice attracts considerable research attention. However, the performance implications of this choice remain inconclusive, particularly in the context of small and medium-sized enterprises (SMEs). The present paper draws on the resource-based view (RBV) and develops a theoretical model specifically tailored to the context of SMEs in order to study the relationship between entry mode choice and foreign venture performance. Testing hypotheses on 133 German SMEs, we show that international experience as a resource and product adaptation as a capability improve the performance of non-equity entry modes by mitigating liabilities of smallness inherent to SMEs. We furthermore find empirical support for the joint moderating effect of international experience and product adaptation on the focal relation. Our findings contribute to the SME foreign market entry mode literature and have implications for practitioners and future research.
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