操作化
概念化
业务
供应链
比例(比率)
构造(python库)
营销
障碍物
订单(交换)
知识管理
过程管理
计算机科学
哲学
物理
认识论
量子力学
人工智能
政治学
法学
程序设计语言
财务
作者
David Wong,Eric W.T. Ngai
摘要
A supply chain (SC) is seen as a source of competitive advantage, and SC innovation has become a critical research topic in business-to-business marketing and production. However, the main obstacle to empirical research on SC innovation is a lack of validated and well-developed scales to measure it. Therefore, developing a measurement scale for the SC innovation construct is necessary. This paper describes the development and validation of a third-order SC innovation scale based on the collection of primary quantitative and qualitative data. SC innovation was then operationalized as a multidimensional construct with three aspects, namely, marketing, technology development, and logistics-oriented innovation activities, resulting in 31 measurement items. The developed SC innovation scale applies to the textile and apparel industry primarily. Business-to-business marketers can apply this empirically validated scale to evaluate their SC innovation efforts and identify areas for improvement.
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