Intention to Commit Online Music Piracy and Its Antecedents: An Empirical Investigation

Abstract Online piracy of copyrighted digital music has become rampant as Internet bandwidth and digital compression technologies have advanced. The music industry has suffered significant financial losses and has responded with lawsuits, although online music piracy remains prevalent. This article developed a research model to study the determinants of individual intentions to commit online music piracy. The model was derived from the theories of planned behavior and deterrence. A survey questionnaire of 216 respondents was used to test the model. Consistent with the theory of planned behavior, the results showed that attitude toward online music piracy, subjective norms, and perceived behavioral control are significant antecedent factors of intention to commit online music piracy. Concerning deterrence theory, the results suggest that the effect of perceived punishment severity on attitude was highly significant for females, and the effect of perceived certainty of punishment on attitude was not significant for males or females. ACKNOWLEDGMENT Xenophon Koufteros is now with the Information and Operations Management Department, Mays Business School, Texas A & M University.