业务
广告
产品（数学）
营销
商业
品牌名称
数学
几何学
作者
William B. Dodds,Kent B. Monroe,Dhruv Grewal
摘要
The authors report a study of the effects of price, brand, and store information on buyers’ perceptions of product quality and value, as well as their willingness to buy. Hypotheses are derived fro...
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