Women’s mobilizations in Mexico have caused controversy due to violent protest strategies. Also, the government discredited them as being manipulated by the conservative opposition. This study analyzes press coverage of women's mobilizations from 2019 to 2021 in three Mexican newspapers with different ideological orientations, applying frame analysis. The findings point to the predominant frames in the three newspapers as legitimizing the mobilization. However, although the ideological orientation of a newspaper is relevant, it does not automatically define a preference for specific frames, suggesting that the novelty of a phenomenon translates into a more significant interaction between the creators and receivers of the frames.