Skin conductance, facial EMG, and heart rate responses in multi-person gaze interactions

Previous literature has reported enhanced affective and attentional responses to faces with a direct vs. averted gaze. Typically, in these studies, only single faces were presented. However, daily social encounters often involve interaction with more than just one person. By employing an experimental set-up in which the participants believed they were interacting with two other persons, the present study, for the first time, investigated participants' skin conductance, facial electromyographic (EMG), and heart rate deceleration responses in multi-person eye contact situations. Responses were measured in two different social contexts; i) when the participants observed eye contact between two other persons ('vicarious eye contact effect'), and ii) when the participants themselves received direct gaze either from one or two persons. The results showed that the skin conductance, facial EMG, and heart rate deceleration responses elicited by observing two other persons making eye contact did not differ from those elicited by observing one person looking at the other while the other person was not reciprocating with their gaze. As a novel finding, the results showed that receiving direct gaze from two persons elicited greater affective arousal and zygomatic EMG, but smaller heart rate deceleration responses in participants than receiving direct gaze from one person only. The findings are thoroughly discussed and it is concluded that physiological responses in multi-person interaction contexts are influenced by many social effects between the interactors and can be markedly different from those observed in two-person interactions.