Research on the Relationship between Enterprise Culture and Enterprise Core Competitiveness: Taking Jinjiang Literature City as an Example

With the continuous improvement of China's economic transformation and the development of the market economy, more and more emerging enterprises have emerged in the market. The competition among these enterprises has become increasingly fierce, and it has become the main force to promote the development of the market economy. The development of an enterprise needs to go through a long process of growth. In this process, it is often accompanied by the emergence of new enterprises, as well as the decline and destruction of some enterprises. In this process, whether the new enterprise can maintain a sustained and stable development momentum determines whether the enterprise can obtain long-term development opportunities. In this process, some enterprises often show stronger vitality and stronger sustainability. Such enterprises are highly innovative, and can quickly adapt to market demand and obtain greater profits. Compared with other companies, these companies have gradually emerged as industry leaders in their development process, occupying a larger market share, demonstrating their unique business philosophy and management philosophy, as well as stronger market competitiveness. In the context of the current increasingly fierce competition in the Chinese market, this article aims to explore the impact of Jinjiang Literature City's corporate culture on the formation of competitiveness, and how online literature companies can build a cultural value system and shape competitiveness that is conducive to the sustainable development of enterprises. Relevant companies provide practical guidance.