Research on the Characteristics and Communication Strategies of Microdocumentaries in Short Video Background

With the rise of the Internet and new media, the production of media cultural content has entered the era of short videos; Fast paced and fragmented short videos have stronger dissemination effectiveness and are more likely to be favored by fans. In this context, the problems of small audience size, low marketization level, and lack of innovation in content and form of traditional documentaries are becoming increasingly prominent. This paper analyzes the current development status and problems of traditional documentaries, explores the diverse user production content and expression methods presented by micro documentaries, and proposes specific communication strategies such as vertical content segmentation, meeting user needs, and utilizing the advantages of new media. The purpose is to provide guidance for the dissemination and practice of micro documentaries, which not only enriches academic achievements in related fields, but also has certain practical significance.