款待
书目耦合
旅游
背景(考古学)
引用
领域(数学)
社会学
消费者研究
酒店管理学
共引
市场调研
酒店业
营销
政治学
业务
计算机科学
图书馆学
历史
法学
数学
考古
纯数学
作者
Eray Polat,Fatih Çelik,Blend Ibrahim,Doğan Gürsoy
标识
DOI:10.1080/10548408.2024.2317741
摘要
This paper reviews influencer marketing (IM)-research in the tourism and hospitality (H&T) field to provide a state-of-the-art of the past, present, and future of IM-research. It identifies research themes, theoretical underpinnings, and methodologies utilized in IM-research. Seventy-five studies are examined through co-citation, bibliographic coupling and content analysis based on the TCCM (theory/context/characteristics/methodology) framework. Co-citation analysis reveals that IM-research focused on travel blogs, vlogs, celebrity endorsement, influencer authenticity. An assessment of recent studies through bibliographic coupling indicates a partial shift toward the study of more contemporary issues. This field-discipline-focused hybrid-review contributes to literature and practice by presenting the past, present, and future of IM-research.
科研通智能强力驱动
Strongly Powered by AbleSci AI