Enhancing Banking Sustainability Through Employee Green Behaviour and Green Banking Initiative: A Synergistic Approach For a Greener Future

持续性 业务 环境经济学 经济 生态学 生物
作者
Jyoti Kumari,Chandan Gupta,Priya Jindal,Amar Kumar Mishra,Kiran Sood
出处
期刊:Contemporary studies in economic and financial analysis 卷期号:: 133-145
标识
DOI:10.1108/s1569-37592024000113a008
摘要

Introduction: In the modern period, environmental degradation has had negative effects on people's health as well as the regular business environment. As a result, embracing a 'Go Green' philosophy has gained widespread acceptance among individuals and corporations worldwide. Going green is referred to as promoting eco-friendly ways and banks are essential in protecting the environment to improve our quality of life.Purpose: This study will focus on the correlation between green banking practices (GBP), employee green behaviour (EGB), and banks' sustainability performance and how this relationship will give a competitive edge in terms of sustainability to the banks adopting these GBP.Methodology: EGB between GBP and bank sustainability occurrence is clarified by this study. The current study is descriptive and finds the relationship through previous literature reviews.Findings: Employees are expected to be crucial in this transformation as the modern banking system adopts green banking initiatives and updates traditional banking processes. Employees help banks perform more sustainably by encouraging environmentally friendly banking practices.Practical Implications: By understanding the mechanism, between GBP and bank sustainability, banks can adopt more effective strategies to enhance their sustainability performance while promoting environmentally friendly practices.
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