悲伤
厌恶
面部表情
幸福
愤怒
心理学
面子(社会学概念)
情感表达
可能性
社会心理学
期望理论
小额信贷
表达式(计算机科学)
社会学
逻辑回归
沟通
政治学
计算机科学
程序设计语言
法学
机器学习
社会科学
作者
Blakley C. Davis,Benjamin J. Warnick,Aaron H. Anglin,Thomas H. Allison
标识
DOI:10.1177/10422587211029770
摘要
Crowdfunded microlending research implies that both communal and agentic characteristics are valued. These characteristics, however, are often viewed as being at odds with one another due to their association with gender stereotypes. Drawing upon expectancy violation theory and research on gender stereotypes, we theorize that gender-counterstereotypical facial expressions of emotion provide a means for entrepreneurs to project “missing” agentic or communal characteristics. Leveraging computer-aided facial expression analysis to analyze entrepreneur photographs from 43,210 microloan appeals, we show that women benefit from stereotypically masculine facial expressions of anger and disgust, whereas men benefit from stereotypically feminine facial expressions of sadness and happiness.
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