MODEL KONKURENTNOSTI U TURISTIČKIM DESTINACIJAMA NEMATERIJALNE KULTURNE BAŠTINE SA STAJALIŠTA TEMELJENOG NA ZNANJU

This work presents a model of intangible cultural heritage from a knowledge-based view that studies its role in destination competitiveness.Firstly, the concept of intangible cultural heritage and its relationship with tourism are reviewed.Next, the importance of destination competitiveness in the intangible heritage context and the potential to be analyzed under the framework of the knowledge-based view are addressed.As the concept of sustainable competitive advantage is key in that setting, the conditions of scarcity, relevance, place-embedded authenticity, short-term protection, and transfer of the underlying knowledge of intangible cultural heritage are discussed.Intangible cultural heritage-based sustainable competitive advantages are the basis to generate rents, but those rents should be at least partially appropriated by the local community/key stakeholders at the destination.