放置附件
忠诚
旅游
前因(行为心理学)
享乐主义
地方感
心理学
广告
价值(数学)
结构方程建模
新颖性
社会心理学
社会学
业务
营销
政治学
计算机科学
统计
机器学习
法学
社会科学
数学
作者
Sheng‐Hshiung Tsaur,Yao‐Chin Wang,Chyong‐Ru Liu,Wen‐Shiung Huang
出处
期刊:International Journal of Event and Festival Management
[Emerald (MCB UP)]
日期:2019-03-11
卷期号:10 (1): 17-33
被引量:40
标识
DOI:10.1108/ijefm-02-2018-0014
摘要
Purpose The purpose of this paper is to propose the mechanism of festival attachment and examine how it serves as a significant predictor of place attachment and place loyalty. Design/methodology/approach Through on-site survey with convenience sampling, 465 visitors were surveyed at the Pingxi Sky Lantern Festival, which is one of the most famous Taiwanese festivals. Structural equation modeling is used to examine the proposed research model. Findings Empirical results of this study reveal that “hedonism” is the most important antecedent for improving festival attachment, followed by novelty seeking, attractions and cultural exploration. Festival attachment exerts positive effects on place attachment, which then increases place loyalty. Moreover, place attachment partially mediates the relationship between festival attachment and place loyalty. Originality/value By hosting festivals, festival managers can induce festival attachment in visitors and then transfer the attachment with festivals into the host place. The findings of this study demonstrate the major role of festivals in promoting local tourism.
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