From shattered assumptions to fantasy realization: the role of meaning search in pleasure travel during the COVID era

This research draws on shattered assumptions theory and fantasy realization theory to underscore how abrupt changes in worldview could turn into a quest for new kinds of voyages. It proposes a model leading from meaning search to travel intention through the mediation of travel motivation and involvement. The moderations of COVID worry and loneliness are also examined. It further articulates that COVID worry and loneliness can further activate tourists’ mental contrasting strategies to negotiate their quest for life/world meaning. This mechanism offers new insights into how tourists’ goal pursuit through travelling can be strengthened or weakened.