Research on the Application of Visual Elements of Taishan Blessing Culture in the Design of Cultural and Creative Products

Objective: To explore the application and development direction of visual elements of Mount Tai blessing culture in the design of cultural and creative products. Methods: From the four dimensions of the explanation of Mount Tai blessing culture, the analysis and extraction of visual elements of blessing culture, the application conception of visual elements, and the design strategy of cultural and creative products, the design principles of cultural and creative products with the characteristics of Mount Tai blessing culture are interpreted. Conclusions: The design of cultural and creative products with the visual elements of Mount Tai blessing culture as the design theme is conducive to promoting the cultural, innovative and unique development of Mount Tai's cultural and creative industry.