THE INFLUENCE OF CULTURE ON NEGOTIATION

The structure of the current global economy has made national economies more interconnected and interdependent on each other. The current trend of the rapid rise of the Chinese and Indian economies will continue in the future. It is estimated that by 2025, China will be the world’s largest economic power and in 20 years, the combined three Asian economies of China, India, and Japan will dominant the global economy. Such economic developments introduce a new challenge of negotiating in different cultural contexts…