Social entrepreneurship innovation: A study from Mexico

Objective: The objective of this research is to explore the personal and organizational factors that lead to innovation among social entrepreneurs in Mexico. Research Design & Methods:The study includes 81 social entrepreneurs from different regions of Mexico.A questionnaire was developed taking into account five factors: creativity, autonomy, tasks, and roles of the entrepreneur and the innovation of the process and product or service.We used the quantitative approach, with structural equations.The method used was partial least squares.The research model was tested and finally the relationship between variables were confirmed.Findings: The relationship between the personal and organizational variables of the social entrepreneur on product or service innovation was verified.The social entrepreneur innovates to reach proposed goals.The mediation analysis was significative and provided new research patterns for future study.Implications & Recommendations: It is necessary to sensitise the different governmental and non-governmental sectors that promote social entrepreneurship in Mexico.Social entrepreneurship education could contribute to address the economic and labour shortage in Mexico.Social entrepreneurship could be an alternative way for contributing to the development of the economy and employment, particularly in emerging markets.Contribution & Value Added: This article highlights the personal and organizational factors of social entrepreneurs in Mexico that were previously studied.It contributes to the literature in the understanding of the innovation process that happens inside the social enterprise led by the business owner or manager.