Viewing sports online together? Psychological consequences on social live streaming service usage

Highlights• We provided a comprehensive understanding of social live streaming services (SLSSs) in sport contexts.• We explored the expected gratifications of sport fans who use SLSSs for watching sport events.• Four expected gratifications enhanced flow and satisfaction, which increased social well-being and decreased loneliness.• We examined the moderating role of team identification on the relationship between affective gratification and flow in using SLSSs.