Research on Risk Identification of New Retail Supply Chain in the Context of Internet

With the development of the Internet, the overall growth rate of China's traditional retail industry has shown a downward trend, most of the physical stores are experiencing operational difficulties.After the new retail model was proposed, some traditional retail industries gradually tried digital retail transformation.Influenced by the Internet, digital has empowered the traditional retail industry, and the new retail supply chain has received more and more attention as an important chain connecting customers and retailers.Therefore, this paper focuses on the fresh new retail supply chain, which requires high supply chain risk control, and identifies the risks in the supply chain of fresh products in the context of the Internet through factor analysis and machine learning to provide a basis for fresh supply chain risk management decisions.