机器人
服务(商务)
款待
感知
服务机器人
价值(数学)
酒店业
业务
心理学
情感(语言学)
营销
第三产业
人机交互
广告
工程类
应用心理学
计算机科学
人工智能
旅游
沟通
地理
考古
神经科学
机器学习
作者
Sung‐Eun Kang,Chulmo Koo,Namho Chung
标识
DOI:10.1016/j.ijhm.2023.103479
摘要
As service robots are becoming more human-looking, people are beginning to perceive robots as creepy in one way but cool in another. This study investigates how the trade-off effects of ‘creepiness’ and ‘coolness’ affect the perceived values relating to switching intentions to service robots. The study converged the value-based adoption model (VAM) and push-pull mooring model (PPM) to examine the antecedents of switching intentions and employed a combination of video/scenario-based experimental surveys. Structural analysis of the three groups (e.g., machine-like, semi-human-like, and human-like service robots) revealed that perceived creepiness and perceived coolness both had an impact on perceived value, which, in turn, linked to switching intention from human staff to service robots. Hence, regardless of service types, both negative and positive perceptions co-exist in consumer mindsets. This study provides theoretical and practical implications for three different types of service robots.
科研通智能强力驱动
Strongly Powered by AbleSci AI