无人机
定性比较分析
业务
营销
集合(抽象数据类型)
计算机科学
遗传学
生物
机器学习
程序设计语言
作者
Rohana Sham,Han Xi Chong,Eugene Cheng-Xi Aw,Thahira Bibi TKM Thangal,Noranita Abdamia
标识
DOI:10.1016/j.jretconser.2023.103478
摘要
Drone delivery services have been gaining momentum in retail due to the surge in digital commerce, and retail giants are seen making significant progress in delivering parcels with minimal human intervention. However, the wider diffusion of drone delivery services requires an in-depth understanding of consumers' switching intention from traditional delivery services to drone delivery services. To address this gap, the present study aims to propose and validate an asymmetric model encompassing innovation barriers, shopping motivations, and individual differences (i.e., inertia and affinity for technology interaction) in understanding consumers' switching intention. An online survey was conducted. The data was analyzed using fuzzy set qualitative comparative analysis (fsQCA). The results revealed five configurations with different combinations of causal antecedents.
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