The effect of service robot use on tourism staff career identity: an experimental study

Based on cognitive-affective system theory and using tour guides, hotel and attraction staff as subjects, three experimental studies investigated the effect of using service robots on career identity. The results were that: (1) the use of service robots significantly affected career identity; (2) emotional exhaustion mediated the relationship between service robot use and career identity; and (3) years of work experience and staff age positively moderated the main effect. The findings provide meaningful implications for managers to more effectively deploy service robots and enhance staff career identity.