Assessment of visual quality and social perception of cultural landscapes: application to Anyi traditional villages, China

Abstract The assessment of landscape visual quality (LVQ) holds significant importance in the preservation and advancement of traditional villages. One challenge in measuring human perception lies in establishing a connection between public preferences and landscape characteristics. This study conducted an analysis of social media data from Anyi traditional villages in China to address this issue and identified eight human perceptions: naturalness, ancientness, colorfulness, variety, uniqueness, ingenuity, vividness, and pleasantness. A total of thirty characteristic indicators with potential explanations for LVQ were determined by research group through field investigations. A questionnaire survey was developed to assess human’s preferences using 82 traditional village photos, and scores for the eight perceptions were obtained. The logistic regression was employed to establish distinct perception models, with perceptions serving as the dependent variables and characteristic indicators as the independent variables. Nomograms were subsequently utilized to visualize regression results and display the correlation between these two factors. The findings suggest that nomograms facilitate intuitive determination of the weights assigned to characteristic indicators in perceptual models, as well as their influence on LVQ. This work provides a reference for decision-making related to the adaptive protection and development of traditional villages, thereby helping to enhance the competitiveness of tourist destinations.