接见者模式
旅游
娱乐
比例(比率)
心理学
形成性评价
品牌参与度
营销
样品(材料)
广告
社会学
社会化媒体
业务
地理
政治学
教育学
计算机科学
地图学
色谱法
考古
化学
程序设计语言
法学
作者
Babak Taheri,Aliakbar Jafari,Kevin D. O’Gorman
标识
DOI:10.1016/j.tourman.2013.12.011
摘要
Understanding visitors' level of engagement with tourist attractions is vital for successful heritage management and marketing. This paper develops a scale to measure visitors' level of engagement with tourist attractions. It also establishes a relationship between the drivers of engagement and level of engagement using Partial Least Square, whereby both formative and reflective scales are included. The structural model is tested with a sample of 625 visitors at Kelvingrove Museum in Glasgow, UK. The empirical validation of the conceptual model supports the research hypotheses. Whilst prior knowledge, recreational motivation and omnivore-univore cultural capital positively affect visitors' level of engagement, there is no significant relationship between reflective motivation and level of engagement. These findings contribute to a better understanding of visitor engagement in tourist attractions and a series of managerial implications are proposed.
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