A Brief Analysis of the Popularity of Domestic Ip Suspense Drama in the All-Media Era-- A case study of hidden corner

At present, “novel +IP” dramas are increasingly popular, but there are few well-made IP dramas. “The Hidden Corner” is adapted from the mystery novel “Bad Child” by Domestic mystery novelist Zijin Chen. Due to the principle of adhering to the content, although under the influence of pneumonia, the audience rating is very high, which brings a long-lost lively for the depressed film industry, and it also opened the competition between domestic suspense drama among several major video platforms. Based on the analysis of the current development status and the reasons for the popularity of IP drama, this paper studies its advantages in communication strategy and provides enlightenment for the formulation of IP drama communication strategy.