Hybrid analysis for understanding contact tracing apps adoption

Purpose This study aims to explore the adoption of contact tracing apps through a hybrid analysis of the collected data using structural equation modelling (SEM) and artificial neural networks (ANN), leading to the identification of the critical determinants for the adoption of contact tracing apps in Australia. Design/methodology/approach A research model is developed within the background of the unified theory of acceptance and use of technology (UTAUT) and the privacy calculus theory (PCT) for investigating the adoption of contact tracing apps. This model is then tested and validated using a hybrid SEM-ANN analysis of the survey data. Findings The study shows that effort expectancy, perceived value of information disclosure and social influence are critical for adopting contact tracing apps. It reveals that performance expectancy and perceived privacy risks are indirectly significant on the adoption through the influence of perceived value of information disclosure. Furthermore, the study finds out that facilitating condition is insignificant to the adoption of contact tracing apps. Practical implications The findings of the study can lead to the formulation of targeted strategies and policies for promoting the adoption of contact tracing apps and inform future epidemic control for better emergency management. Originality/value This study is the first attempt in integrating UTAUT and PCT for exploring the adoption of contact tracing apps in Australia. It combines SEM and ANN for analysing the survey data, leading to better understanding of the critical determinants for the adoption of contact tracing apps.