结构方程建模
增强现实
虚拟现实
技术接受模型
旅游
心理学
计算机科学
数学
人机交互
统计
可用性
地理
考古
作者
Qiang Guo,Dan Zhu,Fangxuan Li,Xiaoyan Wang,Yan Shu
标识
DOI:10.1177/10963480221108906
摘要
This study uses meta-analytic structural equation modeling to investigate the applicability of the Technology Acceptance Model (TAM) in predicting tourists’ adoption of extended reality technologies. It further examines whether the type of extended reality [Virtual Reality vs. Augmented Reality] and cultural differences (Eastern vs. Western) moderate the relationships amongst the TAM constructs. Using 32 individual samples ( N = 10,630), the study revealed the differences in the effect sizes and variabilities of the links among the constructs given the type of extended reality and cultural differences. The implications of the findings are provided for tourism researchers and managers.
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