Abstract Our research in China does not show gender differences in insecure attachment patterns. We believe that cultural differences between Chinese and Western societies may help to explain this phenomenon. Mating and parenting circumstances in China do not allow males to adopt a zero-investment strategy. In addition, attachment styles are transmitted across generations and last for the whole lifespan. Here, we argue that the influence of mating and parenting on the well-developed attachment patterns in childhood is relatively small.