The functional-psychological continuum in the cognitive image of a destination: A confirmatory analysis

This paper analyses the cognitive component of the image of a destination from a dual perspective. Firstly, we study its composition by positing three positions on a continuum: functional, mixed and psychological, which are analysed using confirmatory factor analysis. Secondly, we study the influence of these components on tourists' overall image of the destination and on their future behaviour intentions, using structural equation analysis. The results show that the psychological and functional components exercise the greatest influence on the overall image of the destination. Overall image was found to influence future behaviour intentions consistently, while the functional component is relevant for revisit intention and the psychological component for the intention to recommend.