Facebook self-disclosure: Examining the role of traits, social cohesion, and motives

Facebook has been shown to be the most popular social network in the United States. Facebook not only has implications in the online world, but face-to-face connections are also affected by this medium. This study explores the uses of Facebook for self-disclosure behavior utilizing the uses and gratifications perspective. Using a convenience sample of Facebook users, this study examines individual and sociological factors as well as Facebook motives to discover the impact on depth, breadth, and amount of user self-disclosure. Path analyses showed that the Big Five personality factors, self-esteem, social cohesion, and motives contribute to self-disclosure dimensions. However, demographic variables did not impact disclosiveness. Limitations are discussed and directions for future research are proposed.