Research on Hailufeng Local Culture Elements to Enhance the Value of Cultural and Tourism Souvenirs

This paper focuses on the development and design of Hailufeng local culture tourism souvenirs. The target is to promote the development of local culture tourism in Hailufeng. The author deeply discusses the strategies and methods of designing local culture tourism souvenirs. Haillufeng old revolutionary base area has certain conditions for tourism development, but its infrastructure, tourism characteristics and publicity are lacking. This paper explores the value embodiment of local cultural elements, and then enhances the visibility and reputation of Hailufeng local cultural tourism. This paper applies local industrial characteristics and natural cultural connotation to the design and development of tourism souvenirs, which is based on relevant research, at the same time, combed local natural and historic resources.