The effect of perceived scarcity on impulse-buying tendencies in a fast fashion context: A mediating and multigroup analysis

稀缺 背景(考古学) 感知 心理学 社会心理学 独创性 业务 营销 经济 微观经济学 地理 创造力 考古 神经科学
作者
Hakan Cengiz,Mehmet Şenel
出处
期刊:Journal of Fashion Marketing and Management [Emerald Publishing Limited]
标识
DOI:10.1108/jfmm-03-2023-0082
摘要

Purpose This study investigates the relationships between perceived scarcity, fear of missing out (FOMO) and impulse-buying tendencies (IBT) in the fast fashion context in both scarcity and non-scarcity conditions. Additionally, this study examines whether these relationships vary depending on the type of scarcity messages: limited-quantity scarcity (LQS) and limited-time scarcity (LTS). Design/methodology/approach We used written scenarios, and each participant was assigned to one of the experimental or control groups for LQS and LTS conditions. Using a structural modeling approach, we tested the conceptual model and analyzed the data through SmartPLS version 4. We conducted mediating and multigroup (MGA) analysis. Findings We found that perceived scarcity directly increases IBT and that FOMO partially mediates this relationship across all samples. The MGA findings also revealed that hypothesized relationships were not significantly different across LQS and LTS groups, suggesting that the effect of scarcity messages may be context specific. Originality/value Previous studies have yielded mixed results on the effects of different scarcity messages on consumer behavior. This study contributes to the literature by providing evidence of the direct relationship between perceived scarcity, FOMO and impulse buying in the fast fashion context. The study supports the idea that the effect of different types of scarcity messages is context specific, suggesting that the relationship between scarcity perceptions and consumer behavior may vary depending on the product category and cultural context.
最长约 10秒,即可获得该文献文件

科研通智能强力驱动
Strongly Powered by AbleSci AI
更新
PDF的下载单位、IP信息已删除 (2025-6-4)

科研通是完全免费的文献互助平台,具备全网最快的应助速度,最高的求助完成率。 对每一个文献求助,科研通都将尽心尽力,给求助人一个满意的交代。
实时播报
努力的学完成签到,获得积分10
刚刚
KKKZ发布了新的文献求助10
1秒前
小狗博士完成签到,获得积分10
1秒前
柯柯完成签到,获得积分10
1秒前
顾海东完成签到,获得积分10
1秒前
2秒前
迅速冥茗完成签到,获得积分10
2秒前
hebhm完成签到,获得积分10
3秒前
Ava应助科研通管家采纳,获得10
4秒前
烟花应助科研通管家采纳,获得10
4秒前
4秒前
Daisy应助科研通管家采纳,获得10
4秒前
Ava应助科研通管家采纳,获得10
4秒前
予修应助科研通管家采纳,获得10
4秒前
李爱国应助科研通管家采纳,获得10
4秒前
打打应助科研通管家采纳,获得10
4秒前
香蕉觅云应助科研通管家采纳,获得20
4秒前
4秒前
Daisy应助科研通管家采纳,获得10
4秒前
SciGPT应助科研通管家采纳,获得10
4秒前
Lucas应助科研通管家采纳,获得10
4秒前
予修应助科研通管家采纳,获得10
4秒前
zx0914发布了新的文献求助20
4秒前
4秒前
4秒前
鹿门鹿门山完成签到,获得积分10
5秒前
环走鱼尾纹完成签到 ,获得积分10
6秒前
Ther发布了新的文献求助10
7秒前
KKKZ完成签到,获得积分10
7秒前
无花果应助自觉的凛采纳,获得10
7秒前
理穆辛完成签到 ,获得积分10
8秒前
潮鸣完成签到 ,获得积分10
8秒前
estrella完成签到 ,获得积分10
10秒前
FYm完成签到,获得积分10
10秒前
11秒前
11秒前
WJing发布了新的文献求助10
12秒前
量子星尘发布了新的文献求助10
12秒前
13秒前
butterfly完成签到,获得积分10
14秒前
高分求助中
【提示信息,请勿应助】关于scihub 10000
Les Mantodea de Guyane: Insecta, Polyneoptera [The Mantids of French Guiana] 3000
徐淮辽南地区新元古代叠层石及生物地层 3000
The Mother of All Tableaux: Order, Equivalence, and Geometry in the Large-scale Structure of Optimality Theory 3000
Handbook of Industrial Diamonds.Vol2 1100
Global Eyelash Assessment scale (GEA) 1000
Picture Books with Same-sex Parented Families: Unintentional Censorship 550
热门求助领域 (近24小时)
化学 材料科学 医学 生物 工程类 有机化学 生物化学 物理 内科学 纳米技术 计算机科学 化学工程 复合材料 遗传学 基因 物理化学 催化作用 冶金 细胞生物学 免疫学
热门帖子
关注 科研通微信公众号,转发送积分 4038368
求助须知:如何正确求助?哪些是违规求助? 3576068
关于积分的说明 11374313
捐赠科研通 3305780
什么是DOI,文献DOI怎么找? 1819322
邀请新用户注册赠送积分活动 892672
科研通“疑难数据库(出版商)”最低求助积分说明 815029