Writing book reviews provides novice scholars with the valuable experience of critical engagement with their field and the development of academic writing skills, but it also confronts them with rhetorical and publishing challenges. Given the enduring value of the genre and its potential importance in English for Research and Publication Purposes courses, we investigate how academics view their experience of publishing this genre. Based on in-depth interviews with fifteen Chinese scholars of varied professional status, we find that authors participate in writing book reviews early in their careers and appreciate the opportunities it offers to develop their academic writing, gain an appreciation of reader needs, become familiar with publication practices, and advance their careers. Concerns were raised, however, about the extent to which institutions value book reviews for advancement. Despite varying opinions, the respondents saw book reviews as affording them tangible gains, especially early in their careers, in writing for publication and learning disciplinary norms of communication. Thus the genre merits respect from institutions and a more central place in ERPP training programmes and postgraduate writing courses.