Contractual Governance, Fairness, and Extra-Role Altruistic Behavior in Chinese Buyer–Seller Relationships

Purpose This article aims to investigate how the control and coordination functions of the contract enforcement of a firm influence the extra-role altruistic behavior (ERAB) of its partner through distinct perceptions of fairness in buyer-seller relationships. It also examines how a critical institutional factor, marketization distance, moderates the influence of contractual governance on fairness.