Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”
经济
决策论
微观经济学
营销
业务
作者
Jeffrey D. Shulman,Marcus Cunha,Julian K. Saint Clair
出处
期刊:Marketing Science [Institute for Operations Research and the Management Sciences] 日期:2024-11-04
标识
DOI:10.1287/mksc.2024.1022
摘要
An implicit assumption from prior research is made explicit to clarify the conditions for which information that can reduce uncertainty about a purchase can increase the likelihood the purchase is cancelled or returned.