How to create tourists’ enjoyment? critical factors and strategic configurations for cultural and creative tourists’ enjoyment

Although scholars have fully explored the factors influencing tourists’ positive emotions, there is still a research gap on the joint effect of multiple factors. Based on 509 samples of cultural and creative tourists, this paper constructs the causal configurations of enjoyment from two aspects: environment and individual. Fuzzy-set qualitative comparative analysis (fsQCA) confirmed that there are four solutions, which present two types: “environmental aesthetics and individual acculturation” and “environmental creative performance and individual cultural intelligence”. There is an alternative relationship between creative performance and cultural intelligence. Additionally, authenticity only plays a complementary role in tourists’ enjoyment.