Research on the Construction of Livestreaming E-Commerce Mode

Livestreaming E-commerce rose in 2016 and achieved explosive growth in 2019, which has attracted extensive attention of the society. The construction of this new business mode mainly involves brands, MCN institutions, streamers, livestreaming e-commerce platforms, consumers and other participants. This paper will study the participants in the construction of livestreaming e-commerce mode and the relationship between them.