Research on Commercial Bank Customer Management Management under the Background of Internet Finance

This article first introduces the relevant theories of Internet finance and customer relationship management, and expounds the impact of Internet finance on the customer relationship management of commercial banks. Then this article analyzes the problems in the customer relationship management process of commercial banks under the background of Internet finance. Finally, the article points out that under the impact of Internet finance, commercial banks must continue to absorb innovation, and at the same time learn from Internet finance thinking, and then form a "customer-centric" customer service concept.